I'm a founder of a startup -
- and I spend a fair amount of time on Twitter. Sometimes it’s work-related, and sometimes it’s not, so like many startup people I have two Twitter accounts: one for me, and one for my startup.
People often talk to me and my colleagues directly on Twitter about what we’re doing at Makeshift, which is great, but I often forget to make sure they know about our company account, or follow them from there.
I want it to be easy for people I'm connected to online to see what my company is up to as well. As long as they’re interested, of course.
Flounder is a tiny tool for small teams who use Twitter:
It monitors the @replies to and from each of your team-mates’ personal accounts.
Once you or your team-mates have had a conversation with someone, say three tweets either way, your company account follows that person.
If someone doesn’t follow you back within a period of time, they get unfollowed and won’t be bothered again (this is coming soon).
It gets really handy if you leave Flounder on in the background over a period of time. Just by your team chatting to people and being themselves, you're all helping to build an audience for your shared account.